The Top SEO Trends You Need to Know in 2023

In today's fast-paced world, finding an updated website with top SEO trends can be challenging. That's why it's essential to prioritize e-commerce pages that Google can easily crawl and get the best ranking results easily.

But do you know the top SEO trends and how to implement them in your business?

We guess it's not because understanding how SEO works and identifying what's best for your business can be challenging.

That's where Microloop IT solution expertise comes in. With a record of delivering high-quality results in Australia and globally, we're dedicated to providing SEO strategies that help online businesses grow with the help of top SEO trends every year. 

Continue reading to explore the SEO trends of 2023 and their crucial role in your business!

What are SEO trends?

It is one of the most dynamic areas of digital marketing, where Google continuously updates its ranking algorithm to enhance the search experience for users. This means digital marketers must stay updated and strategize their businesses to attract more customers and achieve first-page rankings on search engines.

Few seo trends are voice search optimization, user experience optimization, video SEO, local SEO and many more that continue to evolve as and when search engine or user behaviour changes and help you stay ahead in competition.

Why is SEO important for your business?

SEO has always played a crucial role in bringing sales to your businesses. We can never underestimate when it comes to spreading awareness of your business and building trust with potential clients. We have listed down a few facts highlighting the importance of improving SEO services to achieve positive results:

• Search engines drive more traffic than social media sites.
• Inbound leads generated through SEO cost less than outbound leads like cold calling or direct mail.
• Mobile searches have surpassed desktop searches.
• High organic search rankings are essential for every business, as they attract more users.
• The use of Google Maps to find locations has significantly increased.
• "Near me" is a popular and trending keyword.
• People tend to trust Google reviews more than positive word-of-mouth recommendations.

Considering these factors, it becomes crucial to have an updated SEO strategy aligned with the top SEO trends in 2023 to optimize your return on investment (ROI). This will help you drive traffic and convert it into the sales funnel. Additionally, SEO is important because it:

• Retains customers for a longer time
• Boost organic traffic to your website
• Increase conversion rates
• Improvise overall user experience
• Build trust and credibility

Also Read: 7 Ways to Boost your E-commerce Website Visibility with SEO

Top SEO trends

➼ Voice search

• Statistics show that 50% of the US population uses voice search daily.
• According to voice search statistics, 57% of people use mobile phones more than tablets, laptops or PCs for voice search.
• 90% of users find searching through voice to be easier than typing.

Now that you have explored the stats, lets deep dive on how can we imply it:

• Firstly, optimize keywords for conversational phrases since spoken and typed queries differ. For e.g -  People often search for "which is the best place near me to have fast food". On the other hand, while using the voice feature, they would speak - Best place near me to have fast food.

• Secondly, Include an FAQ section on your website as search engines find it easier to extract information from these pages.

• Lastly, add content snippets specifically designed to answer voice queries.

• Google AI algorthim

Consider Google's AI search algorithm as a crucial factor in your SEO strategy. While AI is only a part of the overall ranking process, it significantly contributes to page ranking, site structure, technical optimization, and relevant meta tags.

• Recent updates in the AI algorithm:

• It measures the frequency of user clicks on your site when it appears on the first page. If your page has a high organic click-through rate, it can receive a ranking boost.

• Optimize your title tags for on-page SEO and click-through rate (CTR).

• The AI algorithm also evaluates the user behaviour on your page.

• It measures how long users stay on your page and whether they quickly exit, indicating user satisfaction with the search result.

• Mobile first index

Google has now started considering the mobile version of the site as the main version due to the increased use of voice assistants in daily life.

To optimize content for mobile users relying on voice search, follow these steps:

• Ensure that Google can crawl your entire page in a browser by checking it through Google Search Console.
• Identify long-tail keywords and include them in H2 or H3 headers to address common user questions or content needs.
• Allow Google to crawl your resources, as some URLs may differ from those that work on the website.
• The content should be the same on desktop and mobile because indexing is primarily based on the mobile site.

➼ Video SEO

Do you know how many YouTube users have increased?

According to YourStory, India has more than 245 million monthly active users alone, making it one of the top global markets. 

However, it has become one of the crowded platforms, making it challenging for businesses to stand out and gain visibility.

You might be thinking about what steps can be taken to improvise it. Correct?

 Here are steps to improve your YouTube video SEO:

Add chapters to your YouTube channel

Instead of stuffing all content in one video and making users and Google skip it, try breaking the content into multiple videos to help users explore them easily.

Include captions

Google can automatically fetch captions for users, even if they are not uploaded. However, it is recommended to upload your captions to ensure accuracy.

Utilize YouTube's keyword feature

Search for video topics in the YouTube search field to discover keywords people use. Optimize your meta description with these keywords to attract traffic from the platform.

With the expertise of Microloop IT solution, will help you bring more traffic to your website and increase subscribers to your page within a few months. 

➼ EAT concept

The EAT concept, which stands for expertise, authoritativeness and trustworthiness, is used to evaluate the quality of web pages and determine their placement in search engine results. 

Recently, E has been added to the concept, which stands for “Experience”. This addition has increased the demand for authoritative writers and creators, with Google ensuring that content is ranked and written by qualified individuals.

E.g - First-hand experience holds value, such as considering the actual use of a product or sharing personal experiences after visiting a place. Similarly, if you want advice on claiming deductions in your income, you would seek guidance from an expert in the field.

Key Takeaways

Microloop IT Solutions Australia can help you rank your website on the first page of search engine results. Implementing the top SEO trends will yield the best results. To achieve this, we follow these steps:

Market research 

To help you in setting and understanding SEO goals.

Conducting SEO audit 

It helps you analyze interlinking, backlink profiles, and content gaps and optimize website crawling.

SEO strategy 

Based on the audit, we plan and implement effective SEO strategies.

Keyword research 

We conduct competitor keyword research and implement relevant keywords to achieve favorable results.

Moreover, we also provide Local SEO, E-commerce, Enterprise SEO, international SEO, and app store optimization services.

So, don’t wait any longer to avail of search engine optimization services for your business. Begin your journey towards getting more traffic and improvisation on the ranking of a web page.