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Shopify vs. WordPress Which One is Better for Your Business

At some point in our lives, we have all compared Shopify vs. WordPress or worked on website development using both platforms with the help of both software. You've likely come across the question of which suits your business.


In this blog, we will examine the success rates achieved by top e-commerce retailers in previous years and how you can choose a WordPress or Shopify development company to help you generate revenue for your business after comparing Shopify vs. WordPress. 

In 2022, Alibaba emerged as the largest e-commerce retailer worldwide, with annual sales of 780 billion USD, while Amazon secured the second position with annual sales of 690 billion USD.

According to the above statistics, it's been evident how crucial it is for every small business to build a website for their brand.

If you have made up your mind to build a website for your e-commerce, then please note down these two quick suggestions:

  • Building a website for your e-commerce brand, go for Shopify.
  • If you don't require an e-commerce platform, you can use WordPress, an open-source platform that helps you host your site and install plugins for e-commerce tools.

Both have their capabilities; we will help you determine which would benefit your business and generate long-term sales.

What is Shopify?

Shopify is a dedicated platform that allows anyone, regardless of the size of their business, to set up an online store and sell products.

A platform that caters to business owners who sell their products through websites, social media platforms, physical stores, or even from the trunk of their car.

It will allow you to modify and customize your store's theme to align with your branding language. 

The platform operates on a cloud network instead of a server, reducing the chances of being down and ensuring smooth business operations.

Additional features include image background removers, a product-sourcing app, a countdown timer, and more.

Make sure you choose the best Shopify development company to build a website that helps you improve functionality and enhance the consumer experience.

What is WordPress?

WordPress is an open-source software tool designed for individuals without coding experience who want to create and publish blogs on their websites.

The software is free of charge and can be easily installed, used, and modified. With WordPress, you can create various websites, including business websites, professional portfolios, e-commerce stores, mobile applications, and more.

What makes it the choice of every marketer is the availability of accessible SEO plugins that can help boost search engine rankings through features like internal linking suggestions. 

Additionally, you can use images, text, videos, and other media on your website.

It is one of the safest and most secure CMS, offering a reliable platform for your website.

Make sure you choose the best WordPress development company to build a website that enhances functionality and delivers an expectational consumer experience.

WordPress vs Shopify Development

Why WordPress

1. Free and open source

It's an open-source platform and a go-to option for startups and small businesses who want to create an online selling platform. It helps you share and gather ideas, simplifying site management.

2. 100% customizable 

You can choose the desired theme from a variety of high-quality themes. The features allow us to customize sections like header, footer, checkouts, product pages, and more. Moreover, if you're from the technical field, you can customize your plugins.

3. Great Plugins

To enhance your website, WordPress has multiple plugins that offer a wide range of functionalities to enhance your website. These plugins help in social media integration, provide SEO tools, enhance security features, and much more, all without requiring extensive coding knowledge.

We have popular plugins such as MailChimp, Yoast, Mailchimp, and many more to simplify your work.

4. Mobile responsive

WordPress websites are designed in such a way that allows your website to be responsive and mobile-friendly. This ensures your site looks and functions smoothly on different screen sizes and devices. The themes available in WordPress are designed to be responsive, providing a seamless user experience.

5. SEO friendly

WordPress includes features and plugins that aid in optimizing your content, structure, and meta tags. This indirectly makes it easier for search engines to crawl and rank your site more effectively.

Additionally,  the plugins and extensions frequently undergo updates,  ensuring their efficiency and security.

6. Multiple payment gateways

In recent years, online payment has increased drastically,  leads to websites increasing the flexibility to accept payment from customers through various gateways. To overcome this, WordPress helps you with Geolocation that will enable you to accept multiple currencies from customers globally. This feature of WordPress is definitely a win-win situation for both customers and business owners as the former gets the various payment options,  and the latter observes an increase in sales.

Also Read: Step By Step Guide on Understanding Basics of Website Development

Why Shopify

1. Professionally designed and mobile responsive theme

Like WordPress, Shopify offers some of the best mobile responsive themes, providing a seamless experience across different devices. This allows your customer to purchase products using smartphones and tablets easily.

What makes Spotify's themes apart is providing their themes and professional design, which makes your brand stand out.

2. Hosting and security 

A fully hosted platform where it takes care of managing web hosting and server configurations for you. It ensures that your website is secure, fast, and always available. Moreover, it also provides built-in security features and automatically handles updates and security patches. 

3. In-house app store 

Shopify has a robust app store offering many plugins and integrations. These apps extend your app's functionality and allow you to add features such as customer support, marketing tools, analytics, and more. 

The integration capabilities enable seamless connectivity with other platforms and services, enhancing your store's overall performance and capabilities.

The In house app store provides tools to improve the efficiency of processes like accounting, inventory management, and shipping. This allows you to streamline your operations and focus on growing your business.

4. 24*7 support

Shopify helps you build a website and provides 24*7 customer support via email, chat, and phone. Whether you have technical questions, need assistance setting up your store, or require guidance on any feature's functionality, the support team is available to assist you.

5. All in one solution

One of the platforms that handle all aspects of running an online store. It provides hosting, security, inventory management tools, and a payment gateway, eliminating the need for separate third-party services. This simplifies the setup and ongoing management of an online business.

To sum up

We hope you have filtered out the perfect platform to build a website for your brand. 

For decades, Shopify VS WordPress development has been in talks as a point of debate because of each one of their capabilities.

At Microloop IT Solution, Australia, we help build websites using WordPress and Shopify. Our goal is to design customized websites that meet your specific requirement.