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Localization and Internationalization in Mobile App Development

Nowadays, It has become essential to make sure that the best mobile application development is developed to meet internationalization and localization use. Implementing these effective strategies can make sure to elevate your app to the top charts, enhance user engagement, and boost revenue.

So, to make sure that you develop the app for your business that caters to both the localization and internationalization market, in this blog, we will guide you through the process, making sure that it helps you to hire an IT team that adopts the app localization tools and internalization most capably and innovatively. Ultimately, this approach will develop an app that's best suitable for both the local and international markets. 

Let's explore in depth!

What is Localization in mobile app development?

Localization in mobile app development entails more than just adopting the language of the country. It involves focusing on the culture, time-specific measurement, units, and any other standard units that they adopt in the region.

It mainly requires utilizing localization android tools to be installed with the ultimate objective of creating an experience that gives the audience a personalized feeling while they engage with the app.

Once an app is developed and listed in the app store or Play store, you need to make sure that optimization for the respective stores becomes vital to enhance visibility and conversion rates. Customization of the app for different regions will make it a broader use base and indirectly improve its ranking in app store search results.

Crucial role of App localization in ASO 

When localizing an app, translating and optimizing all the accompanying metadata, such as app title, description, keywords, and app screenshots, is essential. App metadata significantly plays a crucial role in ASO, as both the app store and Google Play Store algorithms consider it in determining relevance to a user's search query.

What is internalization in mobile app development?

Internalization in mobile app development refers to the process of designing and developing your app so that it can work globally, catering to users irrespective of their culture, region, or language.

In the case of localization, that involves adapting your app for a specific locale post-development, whereas mobile app internalization occurs during the development phase. It means creating a flexible framework that easily accommodates various languages, scripts, date formats, and unit measurements.

App localization and internalization for IOS

The app store is available in 175 regions and 40 languages, making it easy for users around the world to discover and download worldwide.

The localization for your app is essential because it leads to an increase in user base irrespective of the culture or language to which they belong.

Let us learn how to prepare when you plan to expand into the international market:

1) Structuring your app for localization

The process of structuring your app code and UI for app localization is a fundamental step in building apps for your global audience. Your work can become easier with Apple's powerful tools and technologies like Xcode, foundation APIs, auto layout, and Unicode support that will allow us to support multiple languages and regions.  

Xcode, a powerful tool, helps in separating user-visible text and images that are separated from executable code, enabling easy integration of translated content into the app as separate localized resource files within the app bundle.

2) Research your audience

Identify market opportunities

Understand market demographics, such as population and language, and assess how they can fit perfectly into the needs identified.

Utilizing app analytics

Check and analyze key performance metrics across territory in the app store and connect to target potential markets for app localization efforts.

Considering local culture and customs

Along with considering cultural relevance, it is also important to consider the area's important festivals or celebrations. Also, don't forget to take into consideration any political, religious, or any other sensitive issues that can be harmful in the future.

3) Localize your app

Localizing app for different languages

Utilizing XCode's export for localization feature to extract all the localizable content without altering the source code, facilitating in-house or with external localization service.

Apples built in service

Using Apple APIs for localized buttons, payment sheets, and AVKit/AV foundation for audiovisual media support.

Consider using app localization service

Here, the usage of ASO (App Store Optimization) is needed to optimize your app and its metadata for a global audience. These services will require you to use research tools and local expertise to ensure the use of accurate language, help in improving efficiency, and minimize translation errors. 

4) Check your localization

Configure your test plans in Xcode

Make sure to run your app in each intended language and region that you have intended to support and thoroughly test it. This step helps you identify issues like layout overlapping and language compatibility issues.

Using localized app screenshots

Generating different sets of localized app screenshots from successful tests. These screenshots will help you market the app to diverse localized audiences in the app store or create tutorials.

Use of TestFlight

To test your app, share your localized app with users in the target market to gather feedback before launching it using Apple's test flight. 

5) Optimize your localized app for launch

Setting up international method and pricing

The app store has the capability to handle international processing because of the ios apps. While pricing your app in the App Store Connect, it will automatically adjust the price for the market according to every region. In case of auto renewable subscription, you can choose from across all available currencies and price tiers.

Crafting localized app marketing strategy

Your app isn't only the thing that requires localizing but also your marketing strategies demands to research your target market and customize it accordingly.

Localizing product page using ASO

As we discussed earlier, you need to translate your app store metadata for each region individually. You need to focus on app store optimization related to app description, title and screenshots.

6) Analyzing and optimization for success

Once you have successfully launched your app on the App Store, you need to track your performance across various regions.

The optimization mainly focuses on ensuring that your app aligns with the cultural and societal norms of the target audience.


To sum up, we have given you glimpses of how you can have the best mobile application development, emphasizing internationalization and localization. We provided detailed insights into how the best app localization services can be adapted for iOS and Android platforms.

Microloop IT Solution, Australia, offers the best mobile app development service for both iOS and Android. The team makes sure that there is custom app development tailored according to each client's specific needs and demands. 

The developed code is designed to function seamlessly across every region, irrespective of language and cultural differences.

Consult today!